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Milamore refuses to acknowledge boundaries— - whether they be gender, geographical, culturale. We live in a world where our differences should be celebrated After all, perception tends to be ambiguous anyways.

Campaign 2019

Bettina Rheims: The PhotographerWorking since the early 1980s, Bettina Rheims is known for her unique relationship with the models, and her vision of the strength and fragility in each one of them led her to shooting some of the most famous women including Charlotte Rampling and Monica Belluci. She has shot advertising campaigns for fashion brands, such as Chanel and Dior. In 2013, she was appointed Commandeur de la the Légion d’honneur.

Why Bettina Rheims?

Milamore’s Creative Director is an avid art collector and longtime friend of Bettina. He identifies with her 2014 art project Gender Studies, which focuses on the subject of gender fluidity—a subject that many find unconventional and difficult to understand even today. When creating his brand, he knew Bettina would be the best choice to capture this personal sentiment and celebrate the beauty in imperfections.