Milamore was founded in 2019 by CEO and Creative Director George Root, built on the foundation of the love and bond between him and his grandmother, Milagros. Mila, for those who knew and loved her, was the very embodiment of her name and the namesake of this brand – ‘miracle’ in Spanish.

George Root

Designed in New York and handcrafted in Japan, Milamore believes that niche is the new luxury. We are committed to creating high-quality fine jewelry that's true to price, without compromising on our core values – living boldly, respecting heritage and celebrating the very best craftsmanship that the world has to offer.