MILAMORE was founded in 2019 by CEO and Creative Director, George Inaki Root. George, who has Spanish-Filipino and Japanese heritage, finds creative inspiration from his multinational background. The brand was built on the foundation of the love and bond between him and his grandmother Milagros. Milagros meaning ‘miracle’ in Spanish and ‘amore’ meaning ‘love’ in Italian is how MILAMORE was born. George’s androgynous aesthetics embraces contrast in his classic and unexpected designs. His main purpose is for MILAMORE to be an international brand that delivers Japanese-crafted fine jewelry.

George Root

MILAMORE jewelry is designed to integrate and become a part of your story. Our unique designs have alluring dimension and depth in significance. We take inspiration from Japanese culture to create quality talismans for you to incorporate into special or everyday wear. MILAMORE is designed for the person who wears it: YOU.

Our jewelry embraces androgynous aesthetics. This means that our jewelry is not gendered specifically.


Designed in New York and handcrafted in Japan, MILAMORE believes in breaking old values, and cultivating new standards.
We are committed to creating high-quality fine jewelry, without compromising on our core values – living boldly, respecting heritage and celebrating the very best craftsmanship that Japan has to offer.