Milamore was founded in 2019 by CEO and Creative Director George Inaki Root, built on the foundation of the love and bond between him and his grandmother Milagros, who is a Spanish-Filipino. Mila, for those who knew and loved her, was the very embodiment of her name and the namesake of this brand. Milagros meaning ‘miracle’ in Spanish and amore meaning ‘love’ in Italian is how Milamore was born. George, who is part Japanese and spent many years Japan, is now based in New York and finds inspiration traveling the world. Our unique global designs are inspired by his Japanese heritage, and celebrate many cultures, traditions and innovation.

George Root

Milamore isn’t about the label, logo, or trends. Milamore is about reinventing the stories from culture and nature through jewelry. Milamore jewelry is designed to integrate and become a part of your story. We take the inspiration and significance to create quality talismans for you to incorporate into special or everyday wear. Milamore is designed for the person who wears it: YOU.

We strive to make all of our jewelry inclusive, and for everyone. This means that our jewelry is not gendered specifically. Anyone can wear Milamore no matter how they identify. We believe in being true to yourself and that means wearing unique jewelry and styling it to express your individuality.
Follow George’s styling on IG, as he wears his Milamore designs everyday @georgerootnyc

Designed in New York and handcrafted in Japan, Milamore believes that niche is the new luxury. We are committed to creating high-quality fine jewelry, without compromising on our core values – living boldly, respecting heritage and celebrating the very best craftsmanship that the world has to offer.