MILAMORE was founded in 2019 by CEO and Creative Director George Inaki Root, built on the foundation of the love and bond between him and his grandmother Milagros, who is a Spanish-Filipino. Mila, for those who knew and loved her, was the very embodiment of her name and the namesake of this brand. Milagros meaning ‘miracle’ in Spanish and amore meaning ‘love’ in Italian is how MILAMORE was born. George, who has spanish-filapino and Japanese heritage, is now based in New York and finds inspiration from his life experiences. Our unique global designs are inspired by his Japanese heritage, and celebrate many cultures, traditions and innovation.

George Root

MILAMORE jewelry is designed to integrate and become a part of your story. Our unique designs have alluring dimension and depth in significance. We take inspiration from Japanese culture to create quality talismans for you to incorporate into special or everyday wear. MILAMORE is designed for the person who wears it: YOU.

Our jewelry embraces androgynous aesthetics. This means that our jewelry is not gendered specifically.


Designed in New York and handcrafted in Japan, MILAMORE believes in breaking old values, and cultivating new standards.
We are committed to creating high-quality fine jewelry, without compromising on our core values – living boldly, respecting heritage and celebrating the very best craftsmanship that Japan has to offer.