MILAMORE was founded in 2019 by CEO and Creative Director, George Inaki Root. George, who has Spanish-Filipino and Japanese heritage, finds creative inspiration from his multinational background. The brand was built on the foundation of the love and bond between him and his grandmother Milagros. Milagros meaning ‘miracle’ in Spanish and amore meaning ‘love’ in Italian is how MILAMORE was born. George believes in breaking old values, and cultivating new standards. His androgynous aesthetics embraces contrast in his classic and unexpected designs. His main purpose is for MILAMORE to be an international brand that delivers Japanese crafted fine jewelry.

George Root