Milamore was founded in 2019 by George Inaki, a New York based conceptual artist and Kintsugi philosopher of Spanish Filipino and Japanese heritage. His deep connection to Japanese culture inspired the creation of a brand dedicated to honoring its craftsmanship. Rooted in the philosophy of Kintsugi and shaped by his childhood experiences, George embraces the belief “Mended, not Broken,” that beauty and strength emerge through imperfection. This perspective guides both his creative journey and Milamore, a brand crafted entirely in Japan.
The name Milamore is drawn from George’s grandmother, Milagros, meaning “miracle” in Spanish, and the Italian word for “love,” honoring her presence and the bond they shared.