BREAKING OLD VALUES
CULTIVATING NEW STANDARDS



We are dedicated to preserving Japanese artisanship and educating younger generations to sustain its legacy. Our artisans are not only masters of their craft but also guardians of the philosophy behind each piece.

The rich tradition of Japanese jewelry-making is built on principles that honor the earth and its resources. Each piece is crafted in 18K solid gold, natural diamonds, and gemstones, reflecting Japan’s long-standing practice of valuing and repurposing materials—a philosophy deeply rooted in cultural heritage.



For George, there is a romance in natural diamonds and gemstones, formed over billions of years.
He embraces the belief that we are merely borrowing their brilliance from Mother Earth, finding meaning in the science and ancient stories these stones carry.

At Milamore, our commitment to Japanese heritage is more than a nod to tradition—it is a pledge to uphold the ethical values and sustainability practices woven into Japanese culture. By honoring these principles, we ensure that every piece embodies the integrity, beauty, and reverence for nature that define true craftsmanship.

Founded on the philosophy of ‘Mended, Not Broken,’ George’s vision for Milamore is to build a heritage brand that endures—one that continues to employ skilled artisans and advocate for Japanese craftsmanship and philosophy on a global stage.