Milamore was founded in 2019 by George Inaki Root, a New York-based conceptual artist and Kintsugi Philosopher of Spanish-Filipino and Japanese descent.
His deep connection to Japanese heritage inspired him to create a brand that honors and showcases Japanese craftsmanship.
Rooted in the Kintsugi philosophy, which deeply resonated with his childhood experiences, George embraces the belief that beauty and strength emerge through imperfections.
This philosophy guides both his personal journey and Milamore, a brand entirely crafted in Japan.
George named the brand after his grandmother, Milagros, meaning "miracle" in Spanish. He combined her name with the Italian word for “love” as a tribute to Milagros and the bond she nurtured with him.